Starting a Dating Site from Scratch – The Marketing Plan Getting the Right Service Pricing for your Dating Site. a. Member Subscriptions. If your site is pay-to-join this is one of your income streams. b. Affiliate Offers. As you build your community and increase traffic. c. Google AdSense. Yes. The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.
We also took it further by analyzing and drafting a sample dating site marketing plan backed up by actionable guerrilla marketing ideas for dating websites. Many people patronize online dating sites for their convenience. Such services allow those looking to date the opportunity to meet new people and socialize without needing to leave their free dating sites for married man. Many singles have even found spouses through Internet dating services. Online dating has become one of the leading Internet businesses with a high success rate of not only providing people with setting up a dating site matches, but a good return on the investment for the creator of the site. The tools are there, the hard part is putting together a concept that will attract people setting up a dating site steting. Of course it has changed the way people date.
As we know, there are a lot of alternatives but using WordPress is the easiest and the most reliable method amongst all. The decision is yours. Choose WordPress for your dating website or you can also start your struggle the traditional way! Domain Name First of all, you need to think of an attractive domain name for your dating site that goes with your theme. For eg. Confused which name to choose then you can use a mind map or brainstorming technique to think of new great names.
After you have decided the name and bought the domain, the next step is buying a hosting service. Buy a hosted domain You can easily buy a domain from these providers Siteground, GoDaddy, and Bluehost these are the few ones but still, there are plenty more you can find in the market. Register your dot com. If you buy Bluehost hosting you can register your domain name for free.
Selection of hosting service depends up to you because there are many as I mentioned above, choose whichever is suitable for you. Buy a readymade Dating Plugin Dating plugin simply is a readymade script or software you can install on your WordPress based site and your dating website is ready to rock and roll.
After registering domain install WordPress which is free and you can get the best WordPress Dating Plugin from the different provider choose that meets your need. Cheap Plugin is not optimized and with poor support.
Good Plugin gives you an appealing interactive user interface to your user. Good Plugins are timely updated and dedicated developers are continuously working on it to update it with more features and make it user-friendly. If you go for dating plugin then you do not need to spend tens of thousand just to ready your dating website. If you think this is the one then only you should buy it. Using Dating Plugin means customization is easy, you do not need to hire a developer that means operating cost is very low as they charge very high.
This is the best way to create a dating website. Dating Theme You can find lots of attractive premium WordPress based theme in the market. Select that goes with your concept and niche dating segment. For e. LoveMatch , Sweetdate etc. This is the easy way to make your website look attractive and premium. You can add other necessary Plugins or Add-ons as per your need.
This is the beauty of using WordPress Dating Plugin. You can add all the plugins that you need. Some of the useful plugins and add-ons are as follows: Seo Plugin, ccbill, language translation, etc. This is the end of the technical aspect now you enter into operational aspect i.
How will you run your dating website? Deciding to make it free or paid to your members. Your operating and marketing strategy should be based on the above decision. Whether you can charge a nominal amount of money to your user for providing service or you can run it for free before acquiring a user and later on you can change it paid service.
Here, the decision is all yours, again! Mobile Platform for dating sites As per the statista , the number of mobile phone user will cross the 5 Billion mark in Exhilarating right? If you launch your dating business website then you should also focus on mobile platform i.
Just consider how Tinder brought a revolution in mobile dating. No worries, there is still space for tinder like dating apps to prosper in your dating niche. You can easily find the tinder-like dating app.
Lovelock is the new mobile Platform of WPDating which is in the process of developing tinder like dating app with lots of demand from the consumers. Ning is an online platform allowing you to create a social dating website full of amazing networking features which will let your customers communicate and find each other quickly and easily. To begin with, create a free dating website on Ning to attract more visitors and build your audience. When you have a basic clientele to work with, you can start introducing monetization on your website.
Steadily, if your site is doing well, you will get a wider range of options to increase your revenues. But before that, you have to make sure your website has everything your customers need to feel comfortable and engaged. Define a niche for your dating website When you enter the internet dating market, be prepared for a severe competition. To increase your chances to succeed, start with defining your niche. Decide what kind of audience you are going to work with. If you manage to narrow your niche down to a very specific target audience, you will set yourself apart from many competitors.
When you create dating sites for singles, you should clearly imagine the dating profiles you target. Make a research of dating profile examples on the internet to get the train rolling. This will help you understand what kind of people are likely to be interested in your services. Be creative and consider all possible options and their combinations: Make a dating site for professionals, for over 50 or other age singles, for gays, for lesbians or other target groups.
Pick a brand name and domain You will obviously have to give your dating website a name. Take your time to come up with a catchy, meaningful, and easy-to-remember name that would give people an idea of what your website is specializing at. Then pick a corresponding domain name. In addition to that, you get a free hosting service. The storage you can use depends on the subscription plan selected. Create dating website Shape the design of your dating website As soon as you have a domain name, choose one of the dating website templates provided by Ning.
By doing so, you will set the basic design theme for your site. Visual appearance is very important for dating websites as it is the first thing a user pays attention to before deciding whether to stay or not. After you decide on the template, you can proceed to customize your website further. You can change a background image, page layout, and fonts, modify header and navigation buttons, add your logo, etc.
In other words, Ning provides you with all the tools you need to personalize your dating website and make it look stunning, both on a desktop and mobile devices. Provide options for communication Communication is one of the crucial aspects of any dating website.
People want to get in touch with those who could possibly become their life-long partners after all. Websites built on Ning enjoy the following advantages in this regard: