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Ritengo che la prima regola di questo mestiere sia amarlo alla follia, amarlo veramente, altrimenti svolgerlo sarebbe impossibile. Le persone che vi lavorano meritano tutta la mia stima, sono il risultato di quella magica coincidenza che ti porta ad avere un gruppo pronto ad andare lontano.
Cosa pensa di internet e dei media digitali? Molte aziende scelgono il web per una migliore profilazione del proprio target. Oggi molte agenzie dichiarano di seguire strategie olistiche, ma non tutte sono in grado di approcciare il mondo digitale nella maniera corretta.
Per esempio per il brand Caesar abbiamo organizzato un concorso per giovani filmmaker, architetti e designer interamente promosso online, dal bando di concorso a tutta la strategia di comunicazione. Via S. Ma la psicologia mi ha sempre attirato. Noi siamo stati i primi a fare un conto unico. Stefano Del Frate: Significa che tutti quel-. Facevo il brand manager di prodotti di bellezza femminili. Ma come si fa a essere veravorare nella new economy di allora: Fito di partenza.
Per questo la struttura tipresentazione? E tegrate e mi sono sempre trovato in confliti piedi ben saldi per terra. Un annuncio per Lea Ceramiche. Comunicato stampa per Raid Automatic. Un annuncio della campagna stampa multisoggetto per MySKY. Un annuncio per Nivea Diamond Gloss. Un frame dello spot per Oreo. Abbiamo avuto dei ritorni estremamente incoraggianti, con redemption superiori al trecento per cento rispetto alla base storica.
Quali sono i servizi che offrite? Offriamo servizi di comunicazione a gradi: Appena si accede al vostro sito si viene accolti da uno spot che mostra delle persone con degli scatoloni in testa.
Sono quelle cose che fanno piacere e danno respiro alla nostra professione. Ormai in questo campo siamo al terzo prodotto specialistico che lanciamo, e tutti e tre hanno avuto successo. Abbiamo usato parte di una comunicazione internazionale, ma con un fortissimo contributo locale, e soprattutto multicanale, come lo intendiamo noi. Nel mondo della comunicazione deve essere fatto ancora tutto. Andrea Barbieri Quando parliamo della storia di Drake stiamo parlando della storia di internet, un mezzo su cui il Chief executive officer e fondatore della web agency ha puntato prima di chiunque altro.
Andrea Barbieri, fondatore della software house e web agency Drake, ha cominciato a pensare a internet quando molti ancora non sapevano cosa fosse.
Raccontare la sua storia appassionante significa raccontare la storia di internet. E a lui cosa interessava? Nel ho iniziato subito a lavorare nelmoto e le macchine. Prendeblicava riviste per il largo consumo e orgavo le riviste internazionali, scannerizzavo nizzava una fiera a Bologna.
Bisogna continuare a mire la rappresentanza di un grande motore la fase distributiva ma di tutta la filiera, a gliorarsi per capire cosa sta succedendo. E io di ricerca: Sono una persona curiosa e soffro realizzarne alcuni per i primi clienti.
Mosaic e Netscape 0. Andrea Barbieri: Internet ha vissuto tre lentissimi. Come vive Drake il mondo di internet? Che servizi offre? Un utente dopo tre click di solito se ne va. Nel giro di tre click si raggiunge la scheda prodotto da qualsiasi punto di partenza.
I nuovi consumatori trasversali utilizzano internet per fare comparazione e decidere dove andare a comprare, e quasi sempre comprano offline. E se mi fido del mio conto corrente, tendo a pensare che internet sia uno strumento affidabile. Fabio Racchini, Federico Ceccarelli e Maurizio Mazzanti Continua anche nel la crescita di E3, agenzia indipendente di marketing digitale. Ne discutiamo con i tre soci fondatori. Maurizio Mazzanti: Liceo scientifico con una classe sperimentale di informatica e delle ottime insegnanti delle materie umanistiche, di quelle che lasciano il segno nel cuore e nella mente.
Dal al la IULM mi ha pre-. Nel mi sono imbattuto in Altavista, il motore di ricerca con il logo delle montagne, e ho iniziato a combinare il mondo digitale con quello pubblicitario. Potete presentarvi brevemente raccontandoci che tipo di studi avete svolto? Dal e perseveranza. Nel entro do della comunicazione? Il pricing di televisione, stampa, radio e affissione si basa su criteri come tirature, GRP, passaggi ecc.
Grazie agli strumenti di analytics i clienti possono sapere esattamente quante persone transitano giornalmente sul sito pianificato.
Anche il confronto con esperienze differenti dalle proprie aiuta tantissimo e per questo ben vengano tutti i forum dove le agenzie o le aziende portano le case history. Quali sono gli ultimi risultati ottenuti da E3? Fabio Racchini: Gli ultimi risultati sono molto positivi.
Quali sono i principali traguardi che ritenete oggi di avere raggiunto? Quali sono le principali sfide per il futuro a livello societario? E i risultati si vedono. Infatti, diversi clienti che eraria, come quelle per Jesus Jeans.
In me network che in quegli anni era considerato il la produzione statunitense di quel periodo. Nel corso degli anni ha creato numerotura sono gli account ad avere questo ruolo. Una volta dovevano consigliare i clienti su come usare i mezzi al meglio e si parlava di marketing, di media buying, eccetera.
Ma a un certo punto i clienti hanno iniziato a occuparsi loro stessi di queste cose, delegando alle agenzie soltanto il contributo creativo. Essendo io un creativo, a me andava benissimo, e ho colto appieno questa occasione. E con in mente un profilo di clientela ben preciso: Oggi tutti parlano di comunicazione olistica, lei che ne pensa? Anche il viral marketing e il web, di cui tanto si parla oggi, noi li usiamo da tempo. Nel modo giusto. Annuncio stampa per Elica.
Annuncio stampa per Subaru Forester. Due frame degli spot per La Settimana Enigmistica. E chi vuole andare avanti deve trovare nuove strade. Allora anche la spesa media non deve per forza essere massiccia. Today, more worlds are conquered in board rooms than on battle fields. And, as we shall see, what happens on battle fields is often the result of decisions made in board rooms.
All of us can name plenty of tyrants and despots from the past. Genghis Khan, Alexander the Great, Napoleon, Hitler, Stalin - these men brought misery and death to millions of people in the course of realizing their own perverted ambitions. But because the overwhelming majority of people do not possess such a psychotic thirst for power, they find it all but impossible to recognize its presence in others.
Most Americans just want to provide decent lives and comfortable futures for themselves and their families.
They are willing to work hard to achieve the necessities of life and even many luxuries. But they could no more conceive of scheming, -plotting and conniving to become economic commissars or kings than they would be interested in abandoning civilization for life as headhunters along the Amazon. Average American and his family, however, who pay the price for the megalomania of the empire builders.
Especially since our domestic would-be tyrants learned long ago that a political-economic conspiracy can become far more powerful than a criminal one-and is far, far safer for the participants.
Whether or not such megalomania is carried by genes we do not know. What can be shown is that it has existed for at least three generations in the Rockefeller family. Despite the protests of the Rockefellers and their hirelings that they are totally uninterested in controlling anything, a survey of the evidence will reveal an all-consuming passion for control over everything and everybody.
The House of Rockefeller is not just a wealthy and successful family. Instead, it is an Empire. No other family has deliberately sought control over so many institutions which affect every facet of American life. Whether it is government, business, energy, banking, the media, religion or education, at the apex of the power structure you will find Rockefeller money and Rockefeller front men and agents.
Such total persuasiveness, influencing every important aspect of American life, cannot be happenstance. Rockefeller Enough books have been written to fill a fair-sized library, detailing the incredible story of how Daddy Oilbucks started Standard Oil and built the Rockefeller fortune. Some of them even tell the truth! We will tiptoe through these shady tulips only long enough to understand the traits and tactics of the Rockefeller founding father, so we may recognize them as they bloom again in modern clan members.
Everything about the Rockefellers seems to be controversial, even their family background. One story goes that the family descends from French Protestants, who changed their name from Roquefeuille to Rockefeller when they were driven from France into Germany.
However, a genealogy compiled by the distinguished scholar, Dr. Malcolm Stern, entitled Americans of Jewish Descent, convincingly established the claims of many American Jews that the Rockefeller clan originally was one of their own.
The controversy about the Rockefeller antecedents is probably not important. But it does highlight an accomplishment more difficult than threading a needle after six martinis and one that is reported about as often.
The family controls oil holdings worth hundreds of millions in Arab lands, yet Nelson has remained the darling of organized Jewry in New York City. Without such support he could never have been elected Governor of New York State four times. Just how the family manages this bit of wizardry boggles the mind. William Rockefeller, the father of John D. The wandering medicine man called himself "Doctor,"' even though he couldn't have entered medical school with a search warrant.
In addition to being a quack, "Doc" Bill was a bigamist, horse thief and child molester. Once there, he deserted his wife and six children to marry a year old. At least when Nelson abandoned his wife of 31 years to marry Happy Fitler Murphy, he did not abandon his children. She abandoned hers. Although no one ever nominated him for the father-of the-year award, the "Doc" did take the time to instruct his children in his own unique business ethics.
Author William Hoffman reports: He would con them out of something they considered important, then lecture them on the necessity of always being alert. I trade with the boys and skin 'em and I just beat em every time I can. I want to make 'em sharp. He did.
The sharpest of the "Doc's" progeny was John D. Any psychiatrist worth a couch would trade several neuroses to have had a chance to learn what made him tick. He was full of more contradictions and paradoxes than a Charlie Chan flick. The main feature of his Jekyll-Hyde personality is that he was straighter than an arrow in his private life and deeply some say fanatically religious. At the same time he was totally and utterly ruthless in his grasping for money and power. Many of the old boy's victims were sure that his religion was a pretense, an act.
But actually there is no evidence that his claims to piety were deliberately faked. Unlike his father, John D. In , his partners sent him over to Titusville, Pennsylvania to see if there was as much financial potential in the gushing black liquid as was rumored.
Young Rockefeller liked what he saw. He decided that of the three phases of the burgeoning oil industry-production, transportation and refining-the last promised the greatest profits. From the start of his business career, one thing that Rockefeller hated more than sin was competition.
For John D the only efficient way to run anything was by a monopoly. Provided, of course, that the most qualified, most capable, and most deserving person-meaning himself-ran it. When John D. But the ambitious businessman-who once declared that -competition is a sin"-soon devised a plan to take on or destroy his competitors. The simplicity.
Audacity, and ruthlessness of his scheme is breathtaking. He bribed and coerced the railroads serving the oil producing region the Pennsylvania, Erie, and New York Central , to give him a kickback, or rebate, not only on his own shipments, but also on every barrel his competitors sent by rail. The more they shipped, the more he made!
Rockefeller's rebate formula enabled him to reduce his own prices and drive the other oil refiners out of business using their own money! Within a year, his competitors had capitulated. Lewis Corey, in his book The House of Morgan, comments on the ploys that provided the coups de grace to Rockefeller's competitors In spite of public condemnation, Standard Oil persisted in extorting discriminatory rates from railroads, afterward secured by John D.
Rockefeller becoming a power himself in the railroads, particularly New York Central, Erie and Pennsylvania. Rate discrimination was general and infuriated small businessmen to revolt The rebate game was powerful, but it was only one of his cunning schemes.
In the early days, "lucky- competitors were offered cash or stock in Standard Oil, in return for selling their firms to Rockefeller at the rock-bottom prices he offered.
The smart ones took stock. Later, things got rougher. The offices of Vacuum conducted at first a furtive campaign of intimidation. Then emboldened or more desperate, they approached the chief mechanic of the enemy refinery, holding whispered conferences with him in a rowboat on Lake Erie. He was asked to"do something. And then if you would give them a little scare, they not knowing anything about the business. You know how. So in due time a small explosion took place in the independent plant.
He hired agents everywhere; among competitors', politicians and in the media. He found plenty of people who could be bought. I pay more for that ability' than for any under the sun the Standard Oil founder once admitted.
Rockefeller's industrial espionage system was by far the most elaborate, most sophisticated and most successful that had ever been established. For a long time the public didn't realize how powerful he was because he kept insisting he was battling firms that he secretly owned outright.
His real rivals were forever discovering that their most trusted officers were in his pocket. The tentacles of the octopus were everywhere. One Cleveland oil refiner made a last ditch effort to save his company from a Rockefeller takeover by going to Peru for oil. He found it had all been bought by a company which was a subsidiary of a corporation owned by the Anglo-American Company of England-which belonged to Standard. Soon, his firm was just another satellite in the Rockefeller oil empire.
It was not for nothing that newly impoverished former competitors referred to the Standard Oil biggie as John D. A lot of bitter, broken men would have liked to have had a piece of that Rock. In later years the Wizard of Oil tried to disguise his piratical business operations with the protective coloration, of his religious practices. Many wryly mused that if true, God had a very strange code of ethics. Many have been led to believe that the federal government finally broke up Standard's near monopoly.
The truth is that when oil was discovered in, Louisiana, Oklahoma and California, Standard Oil, big as it was, was unable to seize complete control of the mushrooming oil business. In the big oil boom that followed, too many small producers and refiners prospered for John D.
The family is still better known to the public for its oil properties than for its bank shares. Petroleum is now the single most important commodity in world trade. All of this has brought huge benefits to the Rockefellers. New Jersey , Esso and now Exxon has survived wars, expropriations, brutalizing competition, muckraking attacks and even dismemberment by the US Supreme Court in It has not only survived but has also grown-from a refinery in Cleveland to a global behemoth that sells petroleum in more than countries through some subsidiaries and affiliates that make up a -United Nations of oil.
The explosive growth of Exxon, the tiger of the oil industry, is revealed in the following UPI release fifteen months after the Time article: Fortune magazine has just issued its list of the nation's biggest corporations, and never in the 20 years that it has tracked their performance have the rankings been so changed.
The reason, the May issue of the magazine reports, is oil. Fortune's new list of the biggest publicly held industrial corporations for introduces a new No. Exxon was No. To get some idea of the mammoth size of Exxon, consider the following: If Exxon were shorn of all its foreign operations, it would still be the ninth or tenth largest industry in the United States.
If Exxon merely transported oil, it would be the world's biggest shipping firm. It is a substantial international banker, holding fortunes in marks, yen, francs, pounds and dollars all over the world. And on and on it goes. In order to determine actual Rockefeller family control over Exxon and the other offshoots of the original Standard Oil Trust Mobil, Standard of Indiana, Standard of California, Chevron, Sohio, Phillips 66, Marathon, et al we must gather all of the pieces of the puzzle we can find and carefully fit them together.
And yet, incredibly, oil is not even the Rockefellers' biggest business. That honor is reserved for international banking. The Chase Manhattan is the third largest banking establishment in the world; and while only number three', it is by far the most influential. The largest bank in the world is Bank of America in California, inventor of the bank credit card, Bank Americard, which now has 39 million cardholders worldwide.
Bank of America became a giant through branch banking in California, where it has over 1, offices. Until recently, however, when it linked is overseas operations with the Rothschilds of Europe, the Bank of America lacked international horsepower. Now it too has joined the internationalists' crusade for World Government.
This is impressive enough, but the New York Times has pointed out that it is not the whole story:. Such a figure is simply incomprehensible.
Unfortunately, it is probably, conservative estimate of Chase's power and influence. Such financial clout would give the Rockefellers the ability to create an international monetary crisis over, night. Could it be that it is they who have been yo-yoing the price of gold, dollars and foreign currencies during the past few years-creating panics for most investors, but profits for themselves?
Every time an international monetary storm blows up hundreds of millions of dollars flow into European banks' When the storm subsides, those who were"in the know': By almost any standard, Chase Manhattan has become virtually a sovereign state. Except it has more money, than most. As just one illuminating statistic, during Chase board chairman David Rockefeller met with 27 heads of state, including the rulers of Russia and Red China, plus scores of lesser dignitaries.
Not even Henry Kissinger, he of the - shuttle diplomacy - and much- publicized state dinners, can match Rockefeller's influence with the men at the top. Chase Manhattan's annual reports contain much information detailing the worldwide expansion of the bank. And it shows no signs of slowing down. In fact, Chase Manhattan is the undisputed world heavyweight champion when it comes to international banking. And he also conveniently overlooked the fact that the Rockefeller Brothers Fund owns another Chase shares and Rockefeller University holds 81, That's over forty-two billion dollars.
That's not bad, considering Chase is mainly a device for holding and boosting many of the family's other financial interests. Once again we must note that actual ownership by the family in Chase Manhattan may be much greater than is admitted. It is impossible to establish conclusively that the wealthy families represented on the boards of the banks in the Rockefeller Group own a controlling share of the stock. The ownership of large banks is a carefully guarded secret. Even when banks are required to disclose their largest stockholders, as was the case in the Patman investigation of chain banking, they have used what are called "street names" in referring to stockholding in trust.
These "street names- are wholly fictitious and bear no resemblance to the actual beneficiary or trustees. In the case of Chase Manhattan Bank, for example, its reported twenty largest stockholders in included fifteen "street names," e. When the few facts that are available to the public are considered-that the Rockefellers control by far the largest amount of stock in Chase Manhattan, that other families closely connected with the Standard Oil fortune from its beginning also own substantial blocks of stock, that the board of directors of Chase Manhattan reads like a who's who of Rockefeller lieutenants, and that David Rockefeller is chairman of the board of the bank-no one can dispute Rockefeller control of the Chase Manhattan Bank.
But Chase Manhattan is not the only mega-bank in he Rockefeller financial empire. The first bank with which the Rockefeller family became directly involved was the National City Bank of New York, which actually ranks number two in the international standings.
Its former president, James Stillman, became a close associate of John D. The financial marriage was cemented by the marriage of two of William Rockefeller's sons to two of Stillman's daughters.
Previously, James had strengthened the Rockefeller family and financial ties by marrying Nancy Carnegie of the fabulously wealthy Carnegie family. City Bank has enjoyed such phenomenal growth that it now surpasses the mighty Chase in total assets. While it does not have the prestige or political muscle of the Chase, it really matters very little since both are Rockefeller family banks. Yet a third large New York bank in the Rockefeller orbit is the Chemical Bank, which is controlled by the Harkness family.
Edward Harkness was one of John D. Closely related to the Rockebanks are the gigantic insurance companies, with their investment funds worth hundreds of millions of dollars. Life insurance companies play a critical role in financing because they are the principal suppliers of long-term credit, whereas banks are mainly involved with short-term and medium-term credit.
In turn the solvency or bankruptcy of other corporations is often dependent on their ability to obtain loans from the Rockefeller-controlled financial giants.
The Rockefeller Group of banks is heavily interlocked with the board of directors of three of the four biggest life insurance companies: Buddy, can you spare a dime? The Rockefeller family control over these banks and insurance companies gives them leverage over the economy that goes far beyond their direct ownership.
There are several ways in which the Rockefeller Clan controls vast segments of the economy. The first is through the stockholding of the families in the group. The asset-size rating by Fortune magazine is indicated in parenthesis. Another means by which the Rockefeller Group has potential influence or control over major segments of the economy is through the trust departments of the Rockebanks.
Usually a commercial bank trust department exercises sole voting rights over the stock it holds. But anyone who believes this is the case for the enormously large trusts established for the Rockefeller family probably also hopes to find a real diamond in the bottom of his Cracker Jacks box. While Dilworth was bending over backwards trying to convince the assembled Senators at the hearings that the family never, but never, interferes with management, Fortune magazine has reported that the Rockebanks often throw their weight into proxy battles, and the very knowledgeable Professor Knowles adds,"No company is secure from possible domination by bank trust departments.
Knowles notes: Obviously, such stockholdings, most of which ire either under the direct control of the families whose representatives sit on the boards of these [Rockefeller] banks or are indirectly under their control through voting rights exercised by the bank trust departments, provide a basis for the effective control of a large share of the American economy. Chase's trust department, with the bank's companion investment management corporation, controls the single largest block of stock in 21 major American corporations.
The Los Angeles Times reports: Control of the bank and of its trust department has the effect of multiplying the family's economic leverage. Every major bank in New York holds millions of shares in trust for other owners-most of whom give the banks the power to vote the shares and, thus influence corporate management. But wait, there's more!
Still wonder if the Rockefellers have amassed a dangerous amount of power? Yet another manner in which the Rockefellers can exert significant control over corporations is through loans. More and more in recent years companies have had to finance modernization and expansion through bank borrowing. Old John D. While Big Daddy did not want to be eaten by the Wall Street loan sharks, he didn't mind becoming one. Bank of America, the nation's largest, specializes in making installment loans to millions of individual customers.
The Rockefeller banks make fewer loans, but they make them to the giants of industry. According to Professor Knowles, the Rockefeller Group's position in the capital market is even greater than its share of banking and insurance assets would indicate. When a bank makes a large loan to a company, it is in a position to demand that it have a voice in the decision-making machinery of that company. Often this comes in the form of having somebody appointed to the borrower's board of directors.
This relates to yet another method for economic control, interlocking directorates. An interlocking directorate exists between two companies when a member of the board of directors of one company also sits on the board of directors of the other company. This was theoretically outlawed by Section 8 of the Clayton Act, which says that no person shall be a director at one time in any two or more competing companies.
This law is enforced almost as strictly as the one against jaywalking in New York City. Tracing all of the interlocks among the Rockefeller Group's representatives on various boards of directors is a challenge that would reduce an Einstein to a babbling idiot. Kresge R5 , and R. Macy, C. Financial F9. In case you were not able to keep a running total of the firms enmeshed in the various strands of the Rockefeller web, let us summarize the known results: Staggering, isn't it?
And this time the paper was telling the truth. Sure, Rocky. And Raquel Welch is skinny, and Mark Spitz can't swim. Wealth should not be an obstacle to high office, of course, providing that government stays out of business and business stays out of government. But, it is obvious that business and government have been getting closer and cozier for many decades.
Today it is virtually impossible to tell who is seducing whom. Those on the ideological Left call it Corporate Fascism and those on the right call it State Socialism. Both are correct. The point is that the Rockefeller family interests are so closely intertwined with matters of public policy, both foreign and domestic, that virtually every major governmental decision in some way affects the Rockefeller Empire.
If Nelson Rockefeller becomes Vice President or events make him President someday, he will bump into his family's wealth on practically every major public issue As Vice President or President, he couldn't very well disqualify himself every time a policy decision potentially affected Chase Manhattan Bank. He would be out of work if he did. Even if Rockefeller took a vow of poverty, this empire would remain intact, still dominated by his family. But the Rockefeller wealth goes beyond this conflict - of - interest question.
What would a middle-level bureaucrat do, for instance, if he knew he was regulating the President's family fortune? Would a senator or congressman be able to resist the combined might of the White House and Wall Street's second-largest bank, not to mention all the corporations which do business there? Rocky buried the entire issue, as far as Congress was concerned, when he asked: Not one member of the judiciary Committee had the nerve to answer his rhetorical question with the resounding -Yes!
Ideological Heritage Vol 2. As we shall see, the Rockefeller family wants more money and more power. The senior Rockefeller was a master Machiavellian who began by scheming against local competitors and wound up scheming with cartelists for economic control of: His heirs make his ploys look like the friendly bargaining of a Saturday afternoon garage sale.
It gives the Rockefellers a priceless reputation as public benefactors which the public values so highly that power over public affairs is placed in the Rockefellers' hands. Philanthropy generates more power than wealth alone can provide.
By the turn of the century the tactics he had used to create the Standard Oil monopoly made his name synonymous with ruthless exploitation. He was known as John D. Reckafellow, with a worse reputation than Scrooge. He may have been the most hated man in America. In order to scrub up his image and possibly assuage his alleged conscience , John D. Lee suggested that the aging gentleman offset his skinflint image by starting to give away money. Scrooge was to be turned into an instant Santa Claus.
To begin with, Lee the original Madison Avenue truth-twister had Mr. Standard Oily carry around a pocketful of dimes which he would strew before deliriously happy and grateful kiddies whenever he made one of his infrequent public appearances. Cynics observed that St.
John ripped off money by the millions and doled it back a dime at a time. Well, not quite. He had an even more Machiavellian scheme in mind. He would "give-money away to foundations under his control and then have those foundations spend the money in ways which brought even more Power and profits to the Rockefeller Empire. The money "given away " would be bread cast upon the waters. But bread that almost always had a hook in it. It was set up as part of Lee's PR program to clean up the Rockefeller image.
Doubtless the Rockefeller money has done much good in the field of public health and scientific research-although there are some who will give you a heated argument even here. Drugs are manufactured mainly from coal tar derivatives and, besides being in the oil business, the family has for decades been heavily invested in the giant drug manufacturing concerns. For more information on Rockefeller control of medicine, see G.
One quite naturally assumes that the graduated income tax, the second plank of the Communist Manifesto, would be opposed by the wealthy. The fact is that many of the wealthiest Americans supported it. At first the taxes were to be very small, and some of the superrich may have promoted them out of altruism. But others backed the scheme because they already had a plan for permanently avoiding both the income-tax and the subsequent inheritance tax.
It is the most classic case of what accountants call "pretax planning" on record. The best way for the Rockefeller-Morgan Insiders to eliminate growing competition was to impose a progressive income tax on their competitors while making sure the law contained built-in escape hatches for themselves. Actually, very few of the proponents of the graduated income tax realized they were playing into the hands of those they were seeking to control.
What it [the income tax] became, finally, was a siphon gradually inserted into the pocketbooks of the general public. Imposed to popular huzzahs as a class tax, the income tax was gradually turned into a mass tax in a jujitsu turnaround Lundberg says that "when Aldrich spoke, newsmen understood that although the words were his, the dramatic line was surely approved by 'Big John' [D.
The American Biographical- Dictionary comments: The escape hatch was ready. By the time the Amendment had been approved by the states, the Rockefeller Foundation was in full operation. The careful orchestration of both parts of the campaign represents one of the most successful financial coups in history.
The money the Rockefellers have made by it is incalculable. By exempting themselves from the burden they forced on their competitors, the Rockefellers were able to operate in a world of near laissez-faire capitalism while foisting the weight of more and more socialism on their competitors.
It is the equivalent of a sprinter forcing every other runner in a race to carry a sixteen-pound shot. Backing the graduated income tax had another timely advantage for old John. It was about the same time that Judge Kenesaw Landis was ordering the breakup of the Standard Oil monopoly. Wily John D. He not only avoided taxes by creating four great tax exempt foundations; he used them as repositories for his -divested- interests in the various Standard Oil entities.
In the switch, Rockefeller had made his assets non-taxable so that they might be passed down through generations without being ravaged by the estate and gift taxes which everyone else had to pay. As Lundberg observed, old John D. Each year the Rockefellers can dump up to half their incomes into their pet foundations and deduct the "donations" from their income tax.
Nelson admitted at the confirmation hearings: They not only can, they do. Having the foundations as a tax-free piggy bank is only one of the advantages they provide the family. As Business Week has observed: The Rockefellers have further advantages with their foundations. They can buy, sell or hold real estate, stocks and other securities.
Congressman Wright Patman, chairman of the House Banking Committee, has charged that the Rockefellers and other foundations act in concert, using their enormous portfolios to perform maneuvers which used to be known indelicately as -rigging the market. And as this knowledgeable study warned over twenty years ago, these foundations now do hold " adominant position in every phase of American life", as we shall see.
It is the Rockefeller family which sits comfortably astride this foundation colossus. When you hear of "Carnegie Foundation" think Rockefeller. For many years the five Carnegie foundations have been mere appendages of the Rockefeller octopus. The chief operators of the Carnegie foundations have for decades been members of the Rockefeller coordinating committee, the Council on Foreign Relations, the glue which holds the Rockefeller Establishment together. In addition, two of the six men on the Carnegie Corporation's finance committee are also directors of Rockefeller financial institutions.
From to , John J. Mc Cloy was chairman of the Ford Foundation, during most of which time he was also chairman of the Chase Manhattan Bank. As with the Carnegie foundations, most of the trustees of the Ford Foundation are members of the Rockefellers' Council on Foreign Relations.
It is not too hard to see how, as the Patman Committee has charged, these foundations can collude to act as a single entity. The terrible part of this business is that the economic fraud permitted the Rockefellers through their foundations- though maddening to the middle-class taxpayers who are aware of it-is the least malignant part of the foundation picture.
It is the political and social impact of these foundations which is devastating. So serious is the matter, in fact, that even the irascible Congressman.
Patman has not dared venture into such affairs, knowing that the trail is littered with the bleached bones of, imprudent Congressional investigators who sought to reveal how the Rockefellers are using the foundations in their grab for complete domination of the United States, The first of the Congressional Committees to attempt such an investigation was the Cox Committee, created in under the leadership of Congressman Eugene E.
Cox, a Democrat from Georgia. Warren Weaver notes in U. S, Philanthropic Foundations that the official purpose of this Committee was to determine which -foundations and organizations are using their resources for purposes other than the purposes for which they were established, and especially to determine which such foundations and organizations are using their resources for un-American and subversive activities or for purposes not in the interest or tradition of the United States.
Cox hoped to expose foundation fraud and the subversives, behind it; but, as Dwight Mac Donald has pointed out, " the strategy misfired, because the Democratic leaders, who were still in control of the House, boxed the impeccably Americanistic chairman with less dedicated colleagues.
The first battle ended with a serious casualty Congressman Cox fell gravely ill during the investigation and died. Without his leadership, the Committee Report became a whitewash. One member of that Committee refused to be a party to the Cover up. Reece promptly demanded a new investigation.
The Rockefeller Establishment was frantic that its sacred cows might be butchered. So much so that when in a speech on the floor of Congress Mr. Reece referred to a "conspiracy," his use of the term brought down on his head an avalanche of anger and ridicule from virtually the entire Establishment Press. At the same time, the foundations unleashed an enormous barrage of vilification against the probe. While the Press was shouting "- Mc Carthyism, Rockefeller elements in the Republican Party were working behind the scenes to kill the investigation.
The House of Representatives and all its committees were Republican controlled. Reece was a distinguished and important Republican Yet, when a committee of five members was appointed to conduct the foundation investigation, Mr. Reece found that, of the four others appointed with him, three had been selected from among members of the House who had voted against the investigation.
The key agent in Rockefeller efforts to break up the investigation was Congressman Wayne Hays of Ohio, a member of the Committee. During the inquiry, two tennis-shoe types decided to play Agatha Christie and began trailing Hays.
They discovered that he went to the same Washington hotel for a closed luncheon on a specific day each week. Dressing as cleaning women, the ladie, investigated and established that Hays was reporting to representatives of several major foundations. Hays showed himself exceptionally adept at disruption. For example, in one session of minutes, he resorted to constant interruption times.
He refused to obey rules of the committee. He insulted and vilified witnesses, counsel to the committee and committee members themselves. His intransigence finally caused' a termination of the hearings. The brazen Congressman Hays even explained the purpose of his conduct to Counsel Wormser. Wormser noted in his book, Foundations: Their Power and Influence: Hays told us one day that "the White House" had been in touch with him and asked him if be would cooperate to kill the committee.
The Committee found that one of the first areas into which John D. The present educational conventions fade from our minds, and unhampered by tradition, we work our own good will upon a grateful and responsive rural folk. Later, the General Education Board expanded horizons to take into its "molding hands" the city folk at well. To this end the Rockefeller and Carnegie foundations, which often had interlocking directorates and many times acted in unison, began in the early Thirties to back John Dewey and his Marxist educationalists with enormous amounts of money.
As Rene Wormser observes: Research and experimental stations were established at selected universities, notably Columbia, Stanford, and Chicago. Here some of the worst mischief in recent education-was born. In these Rockefeller-and-Carnegie established vineyards worked many of the principal characters in the story of the suborning of American education. Here foundations nurtured some of the most ardent academic advocates of upsetting the American system and supplanting it with a Socialist state The Carnegie and Rockefeller foundations had jumped into the financing of education and the social sciences with both Left feet.
For example, the foundations principally Carnegie and Rockefeller stimulated two-thirds of the total endowment funding of all institutions of higher learning in America during the first third of this century. Ministry of Education. The result was a sharp Socialist-Fascist turn. A very powerful complex of foundations and allied organizations has developed over the years to exercise a high degree of control over education. Part of this complex, and ultimately responsible for it, are the Rockefeller and Carnegie groups of foundations.
These foundations were, by way of grants amounting to hundreds of millions of dollars, responsible for the nationwide acceptance of avowed socialist John Dewey's theories of progressive education and permissiveness -the products of which have been marching on our college campuses for the past two decades.
Traditionalist teachers, who had been strongly resisting Deweyism, were swamped by education propagandists backed with a flood of Rockefeller-Carnegie dollars. At the same time the National Education Association, the country's chief education lobby, was also financed largely by the Rockfellers and Carnegie foundations. It, too, threw its considerable weight behind the Dewey philosophies.
As an NEA report maintained in A dying laissez-faire must be completely destroyed and all of us, including the "owners," must be subjected to a large degree of social control. Since America's public school system was decentralized, the foundations had concentrated on influencing schools of education particularly Columbia, the spawning ground for Deweyism , and on financing the writing of textbooks which were subsequently adopted nationwide.
These foundation-produced textbooks were so heavily slanted in favor of socialism that Wormser concluded: But the fact is that Rockefeller financed them and the N. Congressman Cox had denounced these foundations for precisely these reasons. He named in particular the Rockefeller Foundation, -whose funds have been used to finance individuals and organizations whose business it has been to get communism into the private and public schools of the country, to talk down America and play up Russia It goes without saying that, by controlling the textbooks, the progressivists gained an open sesame to the minds of millions of students in the government schools.
As John T. Flynn observed, it wasn't necessary to poison every glass of water coming out of every tap in a given community. It was necessary only to drop one cup of poison into the reservoir. So successful was this conspiracy that by June of , the Progressive Education Association which had been founded by John Dewey officially disbanded. Gordon Hullfish, the Association's president, explained: Founded in the PEA was a protest movement against traditional education, based in large part up on the philosophy of John Dewey.
One reason for PEA's end is that many of the practices. It has advocated have been adopted by the nation's schools. This progressive education is Rockefeller education. After all, they planned for it, they promoted it, and they paid for it! Those who control education will over a period of several generations control a nation. The Rockefellers have for five or six decades been a controlling influence in the direction of American education.
While education is a powerful tool for controlling the thinking and outlook of people, it is not the only means. Religion is also an important molder of public opinion. For many years the Rockefeller Dynasty has bankrolled the Union Theological Seminary of New York, which has done so much to turn the clergy towards state socialism fascism, and to destroy the tenets of traditional Christianity. The highly influential seminary is known for turning out " Christian-Communists.
The family's chief religious philanthropy for a number of years was the notorious Federal Council of Churches, which was pronounced by US Naval Intelligence in as one of the most dangerous, subversive organizations in the country.
According to Naval Intelligence: It is a large radical -pacifist- organization, and probably represents 20,, Protestants in the United States. However, its leadership consists of a small group which dictates its policies.
It is always extremely active in any matters against national defense. In its many official pronouncements, the Federal Council attacked free enterprise, capitalism and the American way of life, and boldly advocated Socialism. In an official report in ,the Federal Council stated: The following year,,the Council officially declared: Stalin that it was forced to change its name.
It became the National Council of Churches which today claims to represent some forty million Protestants. While less prone to praising the Soviets as openly as its predecessor, the NCC has repeatedly been denounced by fundamentalist Christian organizations for its slavish adherence to promoting radical socialism and its lovey-dovey attitude toward Moscow.
Today, after forty years of assiduous anti Americanism and the promotion of totalitarian government at home and abroad, the NCC still enjoys the largesse of the Family Rockefeller.
Its past president J. Irwin Miller is a perennial Rockefeller front man and a trustee of the Ford Foundation. These arms are used by the Communists to slay Christians, while thousands of American clergymen look the other way.
If this is not murder by proxy, what is it? Through its multiple foundations the Rockefeller family invested its money where it would have the most influence and do the family the most good. And by far the chief beneficiaries of its -charities- have been the Rockefellers. The question that is racing through the mind of most readers at this point undoubtedly is why the Rockefellers, considered the world's foremost capitalists, have spent hundreds of millions of dollars financing their alleged enemies, the socialists.
One would assume that, since the Rockefellers are thought of as capitalists, they would have used their fortune to foster the philosophy of individual liberty. But, just the opposite is true. We have been unable to find a single project in the history of the Rockefeller foundations which promotes free enterprise.
Indeed, except in the fields of health and science and some of these grants are highly questionable almost all of the Rockefeller grants have been used directly or indirectly to promote economic and social collectivism, i.
Reasonable men ask what could Motivate the Rockefellers to finance collectivist efforts which seem so totally at odds with their own interests. They forget that John D. Rockefeller was a Machiavellian who boasted that he hated competition.
Whenever he could, Rockefeller used the government to promote his own interests and to hinder his competitors. Monopoly capitalism is impossible unless you have a government with the power to strangle would-be competitors.
The easiest way to control or eliminate competitors is not to best them in the marketplace, but to use the power of government to exclude them from the marketplace. If you wish to control commerce, banking, transportation, and natural resources on a national level, you must control the federal government. If you and your clique wish to establish worldwide monopolies, you must control a World Government. The Rockefellers are not humanitarians; they are power-seeking Machiavellians.
They are using. In the last chapter we showed how the family has used that money to set themselves up in the charity business, and then used their influence through their giveaways to guide education, religion, and the media-and therefore public opinion-along the proper course. Proper for the Rockefellers, that is The perfect situation, from the Rockefellers' point of view, is to combine their economic muscle and their political oomph so that one hand washes the other.
They have mastered to a frightening degree the art of using economic power to build political power which enhances economic power even further, and so on, ad infinitum. We have seen that the Rockefellers have spent generations developing an economic consortium that is the sleekest, smoothest, and most powerful combine on earth.
The incredibly powerful political complex the Rockefellers have put together makes their economic activities look like the naive simplicity of a backwoods general store, and consists of organizations which are thoroughly interlocked with and financed by the House of Rockefeller. Nelson Rockefeller, the unelected Vice President of the United States, is a leader in the campaign to submerge American sovereignty in a World Superstate.
Long-time internationalist Alan Cranston right is also an avid promoter of World Government, 'in violation of his oath of office as a US Senator. At the center of Insider power, influence, and planning in the United States is the pervasive Council on Foreign Relations. Headquartered in the Harold Pratt House on 68th Street in New York City, its members have dominated the last seven Administrations and have complete control of the Ford Administration now.
Some of these organizations, although they are very influential in government, are virtually unknown to the average citizen. Others you may hear cited by the media a, a source for an important opinion or -inside information, about some national or international event. What you definitely are not told is that you are hearing the voice of Rockefeller under dozens of different guises from the family's loyal army of ventriloquists.
Collectively, this group of individuals and organizations is known as the Eastern Liberal Establishment; the key figures in it are often referred to as Insiders. The leadership of the CFR is the equivalent to the brain of the octopus.
David Rockefeller is chairman of the board of the CFR. So important is this organization that we will devote the rest of this chapter to it. And throughout the rest of this book we shall designate its members by putting CFR in parentheses after their names. The Council on Foreign Relations, headquartered in New York City, is composed of an elite of approximately of the nation's Establishment Insiders in the fields of high finance, academics, politics, commerce, the foundations, and the mass media.
The names of many of it members are household words; others, equally important, are less familiar. For example, you may not recognize the name Harold Geneen.
Although the membership of the CFR is a veritable "Who's Who" in big business and the media, probably only one person in a thousand is familiar with the organization itself and even fewer are aware of its real purposes. During its first fifty years of existence, the CFR was almost never mentioned by any of the moguls of the mass media. In , Dan Smoot's pioneering study, The Invisible Government, was successfully smothered by the paper curtain. Although its results were visible everywhere, the CFR seemed not to exist.
Cleon Skousen, former assistant to J. Edgar Hoover. Although both books were completely ignored by the Establishment's captive book review organs, both became nationwide bestsellers because of widespread interest in them at the grass roots level.